Today my group chose to do a Nike commercial. We started with a little research on what Nike commercials or regular shoe commercials look like. We the realized that Nike commercials use a lot of different camera movements, camera angles, and sounds. They used camera angles as a way to make their theme known. They used pan shots while the runners were racing, they zoomed in on the Nike logo on their clothing and shoes, and they used close-ups to show how the runners felt. I would say the most effect shot were the close-ups; they were used as a way to show the athletes emotions if they won or lost the race.
Next we discussed the sound we wanted in or commercials. In order to get an idea of what it should be like we did some more research. We ended up noticing that most Nike commercials had diegetic sounds, soundtracks, and dialogue. The dialogue within the commercial was mostly motivating towards the athletes. There was also a lot of voiceovers where the athletes would mostly talk about how bad they want to make it, or why they choose to where the brand Nike. My group decided to put the breathing sound we heard on some of the commercials in our own commercial because we liked how dramatic it made the scene; we felt like it would bring a sense of realness.
In the end we were discussing how we’re going to shoot the running scene on the track. We realized that shooting the tracking shot without a dolly would be the hardest because we don’t have as much equipment available. We’re probably going to have to find a replacing shot. But I think we’ll figure it out if we brainstorm about it some more.
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